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Bud Light Seltzer Wins the Summer with Snap
Date
Summer 2021
The Ask: Develop an Augmented Reality campaign that will encourage consumers to purchase spiked seltzer during summer months.
The Idea: Create a gamified lens, leaning into the “Which x Are You” trend. Complement this with event-specific filters to garner engagement via tentpole summer moments.
Design Considerations: Screen Vibrations, Flavor Blast Effect, Retro Music
The Result: Snapchatters quickly embraced the "Summer of Seltzer" campaign, becoming enthusiastic brand ambassadors and amplifying the messaging through user-friendly creative overlays. We developed over 10 unique concepts for the brand, rotating the creative throughout the summer with alternate copy to keep the content fresh and engaging.
