I Promise I Didn't Break Your Vase, Mom!

What a fun new IKEA campaign!

The "Don't Worry, You Can Afford It" spots playfully shows various Ikea products in disrepair after animals have ruined them. Besides being adorably unskippable, it reaffirms the brand's commitment to providing quality products at affordable prices.

Ikea's unconventional approach of showing a more relatable and honest portrayal of everyday use rather than presenting products at their best not only grabs attention but also addresses a common concern among consumers — how can you balance affordability with quality?

As a pet parent to an adorable 1.5 year old Shih Tzu, I know that "I didn't do it" face all too well.

If only I could just as easily replace the cashmere West Elm throw blanket my pup Cody has now commandeered as his own...